There are as many personal styles as there are men, but only four major power styles. Every man who is in the center of life, rather than on the sidelines belongs to one of these four groups. He has more points of similarity – regardless of his profession, age, or physique – with members of that style category than with men in others. Select the power group that comes closest to illustrating how you see [or would like to see] yourself, then we will help you put your own style to work for you.

Relaxed Classic Style   Personality Traits Seen by others as... Usual Vacation Choices Exemplars Easygoing… confident… humorous… extroverted… outdoorsy “A good guy despite his success and money.” Woods, mountains, unspoiled places  Alan Bates, Marlon Brando, Jimmy Carter, Peter Gimbel, John B. Kelly Jr., Steve McQueen, Ryan O’Neal, Robert Redford, John Wayne Conservative Classic Style   Personality Traits Seen by others as... Usual Vacation Choices Exemplars Firm and steady in his ideas and beliefs… calm… understanding… traditional “The man to watch, he can do great things. And you can trust him.” Places for rugged sports—skiing, sailing, etc.—with lively people around Julian Bond, Carter Burden, Dick Cavett, Walter Cronkite, Henry Ford II, Edward M. Kennedy, John V. Lindsay, George Plimpton, Elliot Richardson, John D. Rockerfeller IV Elegant Classic Style   Personality Traits Seen by others as... Usual Vacation Choices Exemplars Restrained… worldly… quiet… sophisticated “A true aristocrat.” Restful but luxurious resorts with every amenity Gianni Agnelli, Hardy Amies, Fred Astaire, Earl Blackwell, Bill Blass, Peter Duchin, Douglas Fairbanks, Jr., John Fairchild, Cary Grant, Kenneth J. Lane Adventurous Classic Style   Personality Traits Seen by others as... Usual Vacation Choices Exemplars Daring… active… self-assured… a gambler…gregarious “He always makes things happen. Where does he get the energy?” Cities or resort areas with lots of people and action Muhammad Ali, Burt Bacharach, Warren Beatty, Harry Belafonte, Tony Curtis, Alain Delon, George Hamilton, Joe Namath, Geraldo Rivera, Richard Zanuck